Letters Jan. 12: TV ad targeting seniors badly misses the mark

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I enjoyed Catherine Ford’s rant about the annoying and inappropriate ads on TV. But as a senior, I think she missed the most annoying ad. Every time the not-so-old woman, in a prepared food delivery ad, calls the young man “a good old soul” as he cheerfully loads frozen TV dinners in her freezer, I cringe and want to throw the remote at the TV. This ad is an insult to the modern mature woman.

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The last time I heard someone called a “good old soul” was in a 1940s English movie. It has no place that I’m aware of in the lexicon of the modern senior. Second, no modern woman — apparently single — would admit a strange delivery man into her kitchen.

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Third, seniors actually like to cook now that they have time. And since most woman have cooked all their lives, when they get a well-deserved break though takeout or delivery, it would likely be Kung Pau chicken, lamb tikka or red curry, not the tasteless-looking beef and veggies they were served as a child.

They are not helpless, lonely old “dears” who need their day fulfilled by a young delivery boy.

How could a company get its target audience so wrong? But what do I know, I am just a “good old soul.” 

Sheila Marshall, Calgary

Parkland sale serves only developer

Re: Committee members vote 8-3 to approve land sale next to Glenmore Landing, Jan. 11, 2024

This is an area of quiet and established, suburban, residential neighbourhoods. How is it OK to approve the construction of a giant Metrotown right in the middle of this?

An opportunity for transit-oriented development? Looks like the city is just trying to fix the build-it-and-they-will-come bus route fiasco that our tax dollars were wasted on, by foisting upon on us another equally inappropriate idea. The lauded existing amenities that the proposed development is “close to” already have limited capacity, staff and parking.

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Where’s everyone going to park when they go to these public amenities? Extreme congestion and massive overuse of everything from schools to parks will be the result. The local infrastructure cannot accommodate such an avalanche of humanity. The only winner here, once again, is the developer, not the community.

Mary-Anne Pechet, Calgary

Support for Alberta health-care efforts

Re: Don Braid: COVID ‘blast radius’ wrecked trust in governments, but Smith’s is best in bad lot, Jan. 9, 2024

One would think after yet again reading his bashing of the UCP that the problems with are our province’s health-care system are ours alone. The problem is Canada-wide, regardless of governing party.

Every election brings all the parties to the podium with plans to fix an ailing system. I have yet to hear any politician stand and say “Our party, if elected is going to do nothing.”

All provinces are faced with the same challenges, and with immigration levels set to increase it will only increase the burden on health care. All provinces try to lure health-care workers with incentives, which only causes more staffing problems from where they came.

There is no surefire fix, but to have someone wanting to try new ideas is better than not trying at all.

Dixie Watson, Calgary

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